Tommy Yan
Tommy Yan's latest writings
Benefits: The Jedi's Secret Weapon
I gave a talk on Features versus Benefits to a business group. When asked if anyone knew what they were, only one hand went up. Which is normal because business professionals rarely receive this training. But ask a marketing consultant or a copywriter what they were—they'd know. Or would they? I wouldn't bet on it. But don't allow that to keep you from recognizing the difference between Features and Benefits. Then... (posted by Tommy Yan 5 years 287 days ago.)
I gave a talk on Features versus Benefits to a business group. When asked if anyone knew what they were, only one hand went up. Which is normal because business professionals rarely receive this training. But ask a marketing consultant or a copywriter what they were—they'd know. Or would they? I wouldn't bet on it. But don't allow that to keep you from recognizing the difference between Features and Benefits. Then... (posted by Tommy Yan 5 years 287 days ago.)
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